Local SEO & Maps

The live site's visible text/footer does not show the Bissonnet St address anywhere — but that exact stale address is hard-coded into a live Google Maps embed on two indexed, HTTP-200 URLs. The iframe's Google Place reference (0x8640c122dcaf1a2b:0x8ae2350a0716b4cb) resolves to a different Google Maps place entity than the current, verified GBP listing — directly contradicting the correct footer address on the very same page.

Separately, the client's own 2020-era citation campaign (Brownbook, Chamber of Commerce, Foursquare, eLocal, EnrollBusiness, MapQuest, eBusinessPages, LaCartes, AskMap, A-Z Business Finder, Bark, and 30+ more — several rows marked "Pending"/never completed) used a third address entirely: 1415 S Voss Rd Suite 110, Houston, TX 77057. None of these 44 citations use the current Cypress address. If any of the "Live" rows are still indexed, they are actively reinforcing a wrong NAP signal across the exact citation graph local-pack ranking depends on — and this is very likely connected to the GBP suspension/reinstatement history already documented in this client's own files.

Status (Oct 4, 2026): this entire finding was built on an incorrect single-location assumption. The client confirmed directly this is a genuine multi-location business: Bissonnet St is verified real via a client-supplied document ("OWNER VERIFIED" on ChamberOfCommerce.com, 10 reviews, hours matching the real GBP, also listed on Manta/Bark/MerchantCircle/hub.biz), and Voss Rd is separately confirmed active too. The Maps embed is correct as-is and needs no change — verified live. The Legitt citation campaign is not necessarily wrong either; it may well be accurate for Location 3, so the original "re-claim every row to one address" fix below no longer applies as written. A real citation audit is still needed, but to properly sort genuinely-wrong entries from correct multi-location ones — that re-scoped pass hasn't started yet, and is waiting on the client's confirmed exact Voss Rd street number.

Original fix (superseded): correct or remove the Missouri City map embed immediately; audit and re-claim every "Live" row in the citation spreadsheet to 16135 Barklea Rd, Cypress, TX 77429.

/tree-service-provider-sulphur-la/ and /tree-service-provider-lake-charles-la/ target Sulphur, LA and Lake Charles, LA — both ~145–150 miles / 2.5+ hours from the Cypress base, with no LA address, no LA GBP, and no LA phone number (the same Cypress number and footer address appear on both pages). Sulphur vs. Lake Charles are themselves 99.6% identical to each other, using a longer "storm damage / insurance claim" template specifically written to intercept hurricane search demand in a market the business doesn't physically serve.

Given this business's documented GBP suspension history, doorway pages this far outside a credible service radius are a genuine risk factor, not a content nitpick — proximity is a major component of local-pack ranking, and a 150-mile mismatch is a strong negative signal.

Status (Oct 4, 2026): both pages removed entirely at the client's request (moved to WordPress trash, recoverable for 30 days, not permanently deleted) — verified live, both URLs now redirect rather than serving content. A third out-of-territory page was also found this pass: /tree-service-provider-georgetown-texas/ — Georgetown, TX is a real city, but it's near Austin, roughly 170 miles from Cypress, not a Houston-area market. Missed in the original audit; noindexed rather than removed, pending the client's preference on that one.